Blinkfire Analytics analyzes the public image of athletic teams, players, agents and brands on places like Facebook, YouTube and Twitter. This service has created such interest that it’s received international backing in order to expand into the United States and Europe.

Companies that place ads on social networks and the internet are increasingly interested in finding out who sees them and how relevant they are. Athletic teams share this interest. This data helps determine where they stand in industry rankings and lets them understand their level of influence.

Blinkfire Analytics is a Spanish company that specializes in the analysis of the public image for athletic teams, players, agents and brands on sites such as Facebook, YouTube and Twitter. Specifically it measures the impact of their visual content (pictures and videos) by using artificial vision technology. This lets the company provide teams and their sponsors with detailed information about the impact of their campaigns.

Recognition algorithms can find, for example, how many times a brand’s logo appears in pictures of an athletic team or in the photos that are downloaded by fans.

This service has attracted so much interest that the company has recently received a capital injection of $900,000 in order to speed its launch and be able to expand in the United States and Europe.

The company works exclusively for some of the leading teams and leagues in the United States and Europe: Rome and Manchester United in soccer, the Golden State Warriors in the NBA and baseball’s San Francisco Giants. It also helps to maximize revenue generation for sponsors of American football and teams/drivers of Formula 1 and Nascar.