The Spanish company has a business model like no other: it offers its own service for editors of audiovisual content which includes a catalogue of mobile applications and tools to monitor audience levels.

As internet speeds have improved, video has gained ground in all types of devices. Until a few years ago it was almost impossible to view audiovisual content with fluidity. Now, watching video has become commonplace. With the promise of revolutionizing the sector, the Spanish company Smartycontent has officially unveiled its service ‘freemium’, aimed for editors of digital media and creators of digital content.

The SmartyCenter platform, which is offered free of charge, is intended to encourage the development of Spain’s online video market with a business model that benefits all players in the advertising, communications and marketing value chain.

The service includes a catalogue of mobile applications and audiovisual services, as well as tools to monitor audience levels. It allows users to have their own video player that is different from others in the market. This comprehensive management tool lets people use their own content taken with any camera or mobile device and add videos from YouTube, Vimeo or the service’s own catalogue.

It also facilitates the creation of WebTV and mobile apps in order to conceive new media and webpage components. The content and ads are seen in multi-panels and the service is compatible with all browsers.