Al Badie Trading Establishment, the first company in the Al Badie Group, was founded in 1967 – even before the foundation of the UAE state in 1971. Since then, the Al Badies have been among the few families that have actively contributed to nation building.

Never say No

ABG is unmatched in the breadth of its expertise, with frontline presence in property development, investments & partnerships, travel & tourism, health care, and defence to name a few. Chairman His Excellency Mohamed Joa’n Al Badie sums up the Group’s unique strength: “We never focus on investment in a specific industry; we look at market demand and work aggressively on finding an international partner that will work with us on delivering the project as envisioned.” Another critical differentiator is the company’s identity as an end-to-end services provider and not just a distributor or agent. The Group takes pride in not refusing any project, no matter how challenging it is. “We will develop any idea,” he says, “(for instance), we put a team together and invested to create a partnership with Minsk Tractors to develop the highest transporters in the world. (We also created) a military tank with Sabiex from Belgium…the first of its kind in this region.”

Leadership

Chairman Al Badie, a formidable name in the UAE and founder-member in the board of directors of the National Bank of Abu Dhabi (the second largest in the UAE), believes that the success of the company owes to its engagement with its people. “We all work together and help each other”, he says. A self-made man, Al Badie has been working on his dream of building Abu Dhabi since age 18 and is proud of the role his company is playing in taking forward the Emirate’s vision.

Key projects Property development

Property development is currently a key thrust area for the company. Topping the chart is the AED700m Beach Towers project in Abu Dhabi’s prestigious Al Reem Island, set for completion in 2010. A glittering tribute to the Emirate’s 2030 vision, the luxurious tower will offer premium fishing, unparalleled views and a host of other exciting amenities.
Other important projects on the roster include a JV with Australian company Mirvac to address the real estate space across the entire MENA region, the Rotana Hotel Capital Centre, the Centro Hotel, and the Construction Worker Residential City.

Health care

More than 15 years ago, Al Badie Group established The Life Diagnostic Centre in downtown Abu Dhabi, which is counted among the most highly reputed medical facilities in the region. As a part of its continued commitment to social development, the Group is now developing a 200-bed hospital on a 45,000sq m site in Khalifa. The goal is to relieve the over-burdened private hospitals in the Emirate and create a sustainable health care infrastructure for the rapidly
growing region.

Message to the world

The Al Badie Group invites the whole world to be a part of the exciting Abu Dhabi story. “Abu Dhabi is stable and provides a safe and enjoyable lifestyle,” believes the chairman. “(We have) efficient infrastructure, low-cost power supply, no tax and cheaper labour costs”. With its proven model of growing with the nation, notwithstanding the recession which hasn’t really had much effect on the UAE, the Group has earned its right to sound optimistic.